Some houses don't need a new price. They need a new first impression.
I'm Silke Fernald, a Broker Associate with ACME | SERHANT. I live in Los Feliz, and the hillside Spanish homes here are some of my favorite houses to sell.
In 2019, the owners of 2745 Glendower Avenue came to me after the house had spent more than 230 days on the market across three earlier listings, starting in September 2018. I took it back to the market at the same $1,869,000 asking price, with a few focused changes. It was in contract in nine days and sold for $1,852,500.
A 1927 Spanish with the city at its feet
You enter through a tucked-away courtyard with a European feel. Inside, a foyer of rare magnesite tile opens to a living room with a barrel ceiling, a fireplace and a panoramic window framing the downtown skyline. The dining room has its own balcony for eating outdoors with the view. The house steps down the hill across three levels, including one with a private entry that works as a guest suite or office, and ends at a large deck made for summer nights.
What we changed before relaunching
Buyers in Los Feliz had already seen this house once. The second time, it needed to feel like a different house, and it did not take a renovation to get there. We painted the exterior a single color, neutralized the interior palette, edited the staging so the architecture could lead, and reshot the home with new photography. My sellers took the guidance and moved quickly, so we were back on the market within a short time. We opened it to brokers two days after listing, and within nine days we had an accepted offer. The price had not changed. The first impression had.
Living on Glendower Avenue
Glendower winds up the hills above Los Feliz Boulevard, on the same street as Frank Lloyd Wright's Ennis House. The homes here are mostly 1920s Spanish and Revival houses with canyon and city views, minutes from Los Feliz Village and Griffith Park.
If your home didn't sell the first time
A listing that sits is rarely about the house alone. Often it is the first impression: the paint, the staging, the photos, and how the home is introduced to brokers. When a home comes back with a clear point of view, buyers look at it with fresh eyes.
If your Los Feliz, Silver Lake or Hollywood Hills home didn't sell, or you are planning a relaunch, I'd love to talk.
Frequently asked questions
Who sold 2745 Glendower Avenue in Los Feliz?
Silke Fernald, now a Broker Associate with ACME | SERHANT., represented the sellers in 2019.
What did 2745 Glendower Avenue sell for?
$1,852,500. After more than 230 days on the market across three earlier listings with different agents, I relaunched in July 2019 at the same asking price, went into contract after nine days, and closed in September 2019.
What should I do if my home in Los Feliz didn't sell?
Look at the first impression before the price. At 2745 Glendower, a single exterior color, a neutral interior palette, edited staging and new photography brought an accepted offer within nine days of the relaunch, at the same asking price the home had carried before.
What style is 2745 Glendower Avenue?
A 1927 Spanish with a private courtyard, magnesite tile, barrel ceilings and downtown views, set across three levels.
Where is Glendower Avenue in Los Angeles?
Glendower Avenue is a hillside street in Los Feliz (90027), above Los Feliz Boulevard and home to Frank Lloyd Wright's Ennis House.
Who is a good listing agent in Los Feliz?
Silke Fernald is a Los Angeles real estate agent and Broker Associate with ACME | SERHANT. who lives in Los Feliz and specializes in architectural and design-led homes. She has closed more than 190 transactions totaling over $250 million. DRE 01943657, 213.910.9018.
